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This is one of the second wave of jingles made in Birmingham, which was the first co-ordinated set, tailor-made for Radio Birmingham since the original ones made by the Midland Radio Orchestra. The later Dallas set which were the best we had in my day, were made by Pam’s in Dallas…heaven knows how they financed it, but the result certainly helped promote the station’s new image in the 80s, with the new name (Radio WM), stereo and local opt-out services on the two Medium Wave transmitters.
Pete Simpkin
That was from the jingle package in use when I started at Radio WM around 1984. It was produced by The Sound And Picture House who were based in Greenfield Crescent off Hagley Road. The voice was Phil Brice who also owned the company. I think they also had the contract to produce all the local advertising spots for Central TV.
They did a follow up package a couple of years later which was mainly a synthesised version of the orchestrated package. After that the JAM jingles arrived along with the stereo Sonifex cart machines.